The Research Connection Pty Ltd
Financial in Pittwater

In 1981 Goff Minter was Marketing Director of Lend Lease in Sydney (in the top 30 Australian companies behind mining and finance organizations) when he decided to establish Minter Research a stuffed service market research agency. As a registered psychologist and with a background in advertising (McCain Erickson) and market research with the Interpublic Group he switched to marketing with CadburySchweppes and General Foods. These were senior marketing roles in global organizations, where market research played key roles in business and strategy development. In the process, he worked in different marketing teams and won 4 national marketing awards for consumer goods strategies developed through comprehensive market research programs. The move back to market research was based on a perceived need for establishing a market research. Agency that understands how quality market research design can yield strategies to construct business. Identify opportunities and add value to brands. From these studies we can prosper strategies that identify opportunities and competitor vulnerabilities. Building the resources to strengthen customer satisfaction is costly and we can identify the slick that suits. Since then The Minter Group has built its service bottom of online research, especially into health protection in. Technology growth continues to give further opportunities for market. Research and our team of consultants work on these developments. We’ve established a professional team who: Gives a speedy and supple approach to quoting. Needs a different aptitude set from depth interviewers moderators to CAI interviewers or consumer or client. Are experienced and well trained market researchers with severe quality control. Our business in data collection has now grown to the point where we’ve developed the Minterautoquotes system that provides speedy and cost effective quotes for market research and data collection in PAC. Quote for each methodology and scenario until it fits the budget.